Hi guys, I would highly appreciate some lights on this PPC.
Any thoughts on what to do or how to analyze an automatic campaign with clicks but no sales at all? Since I didn't have sales at all I just created a separate manual campaign where I'm getting some ok Acos. But not sure what benefit I can get from the automatic campaign besides getting search terms.
Also, for the ones in my manual campaign that are bringing me sales, they are all broad terms. Should I start moving those converting to phrase or exact match or adding phrase or exact besides the broad? Is that beneficial?