Hi, everyone. I'm SO confused and I don't understand what's going on. I must say that the past year and a half I've focused SO much on my own store with another company that I start to think that I've missed some very important changes.
So I sell a product and was ranked on average 6000 in BSR. I sold between 10-15 a day, then I updated my listing thinking I would update and LASER DOWN on all the KW and phrases I could find in that niche and the ones with the most searches. So I took out listing's KW that weren't very related to the product. I also change my backend keywords to match this with the listing + I added all of it in PPC. I also added negative KW in PPC on things that weren't very related. Like "dogs" and I'm selling to cats.
However, when I did this, my sales went from 10-15 a day to 0-5 a day. I thought it would go to 15-20 a day because I narrowed down in proven highly searched KW's and optimized my listing etc. I seem to be very wrong and it makes absolutely no sense to me?
Have I missed something here? Is this not pretty much like Google AdWords? Are there Any weird changes I've missed expect the review changes? I'm so confused right now. Any help or advice would be highly appreciated.