I'm struggling with the next step. I've launched, got over 15 reviews so far, I'm brand registered, started a little PPC, but I'm not getting sales of any kind. I have good photos and bullets, but no description beyond that yet on my listing. I've added 1000s of relevant keywords to the backend as well. My price is $10 higher than the competition, but so is my branding, photos, everything. I'm trying to appeal to a slightly higher end market. I'm not sure if I should be spending money on PPC right now or if it's my description that needs to be flushed out and added with more photos first.
Any thoughts? What should come first? What might I be missing?