What's the purpose of having multiple brands instead of a single 'universal' brand? For example, you could have KitchenNinja, PatioNinja, SportsNinja, PhoneCaseNinja OR you could just have Ninja Co. and slap that logo on everything.
The only advantage I see is maybe appear a little more relevant to the buy when they see your brand name on the search result page. The buyer may think you're a more 'specialized' company.
What am I missing?