I'm bidding $1 on a certain keyword. Average CPC is $0.47, but ACoS is great, 7%. If I raise my bid to $2 am I going to get more impressions or the exact same amount? Would that higher bid automatically result in a higher CPC?
Depends on the competition. If you have competitors paying more currently, both your impressions and CPC could jump once above them.
That makes sense, thanks. But if I don't have competitors paying more, then most likely CPC and ACoS will remain the same?
We would expect so, yes.